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Starbucks Stock Rises on New ’Togetherness’ Ad Campaign

Starbucks Stock Rises on New ’Togetherness’ Ad Campaign

Author:

Global Cryptocurrency

Published:

2025-11-07 19:18:02

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BTCCSquare news:

Starbucks shares (NASDAQ:SBUX) climbed nearly 3.5% in Friday trading as the coffee chain's latest marketing push resonated with investors. The animated ad, part of the 'Back to Starbucks' initiative, emphasizes human connection through hand-drawn cup illustrations and the tagline 'Together is the best place to be.'

Global chief brand officer Tressie Lieberman highlighted how the campaign blends Starbucks' signature coffeehouse atmosphere with nostalgic handwritten elements. While sharing a name with a controversial 2004 comedy series, the 'Drawn Together' campaign demonstrates the company's strategic pivot toward positioning its stores as communal 'third places.'

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